Briefing new design AfterGarlic packaging!

OBTENIR DESIGN

Date de lancement: 19-06-2012

Date de clôture: 03-07-2012

Total budget: € 500.00
Dernière soumission
Book cover
MB&G

Tout a commencé par une idée...

Un guide court et interactif les a aidés à découvrir leur style de design et a parfaitement saisi ce dont ils avaient besoin.

Besoins

Assignment
Develop the new packaging of AfterGarlic! You are free to change the style/identity and logo of AfterGarlic. AfterGarlic is a functional product for an emotional 'problem' or discomfort. Integration of these two is a challenge! People should be proud to show the product to other people instead of only the need for this product of getting rid of the famous garlic smell.

At the backside of the package there must bee space left for adding the text. The style for the winning package will be added into the new developed website as well.

Description de l'entreprise

Background AfterGarlic
AfterGarlic is a tablet containing active ingredients that neutralize garlic odor that since 2 years is sold at drugstores and big supermarket chain Albert Heijn in the Netherlands and Belgium. One package with 10 tablets costs € 2.99. AfterGarlic is not a candy (!). It is effective against a (often) social-emotional 'problem' or discomfort. In the stores, the product is sold primarily in the oral care shelf. AfterGarlic is also available from various online shops.

Research shows that the current consumer packaging is not attractive enough. The current package has a serious, almost medical, appearance. Moreover people think that, partly due to the packaging, it is a chewing gum.

La cible

Target group
Men and women (25-35). People who care about personal care, who wants to be well prepared and want to feel confident. People who are socially active and want (or need) to be representative.

Couleurs, favoris et autres exigences:

Insight
For many people AfterGarlic is still a new product, people who adopt this product will talk about it. AfterGarlic is relatively unknown. 'The discovery' of the product gives a (self-) confident feeling of good preparation and a sense of pride: ´nothing can happen to me...´

Key Message
AfterGarlic is the solution against garlic odor, AfterGarlic helps.

Proof
AfterGarlic neutralizes the garlic odor in the entire digestive system (as opposed off chewing gum, mints, smint). It gives you fresh and confident feeling.

Tone of voice
AfterGarlic is personal care, self-confidence, social behavior of people and representativeness. AfterGarlic is a product that the buyer can proudly show to friends, it outlines the user is well-prepared. The package should be not too sexy or too hip, but an exclusive, premium and classy packaging (luxury) that indicates a functional and an emotional benefits. The new package certainly doesn´t need to be too boring...
The purpose of AfterGarlic must clearly emerge.

Must do's and don'ts
- Not too sexy, not too boring.
- Keep it classy, exclusive.
- Possibly a reference off an improved taste!
- The text that must be placed on the package is also attached.
- Perhaps it's a good idea to create a garlic of the barcode!

Requirement
The current package is shown in the added PDF. Please submit your design in PDF.

Designer: Creator Creator
overig-creator-3685-GOXL1DtI

CreatorCreator

Beste opdrachtgever,

Hierbij mijn inzending voor de door u uitgeschreven wedstrijd. 3 Kleurvarianten, ik kijk uit naar uw reactie.

Mvrgr Ted

aftergarlicaftergarlic

Beste Ted,

Heel eerlijk gezegd: heel goed gedaan. Dit is qua stijl wat we bedoelen. Dit straalt de stijl uit die de consument graag zou willen tonen en dus delen. Erg creatief het chique logo (met knoflook erin!) verwerkt. Ook in dit ontwerp zouden we goed met mat en glans kunnen werken voor een extra effect. Minder mooi vinden we de > oftwerl A en mag 'prevents garlic odour' iets duidelijk naar voren komen.

Goed van de vermelding 'verbeterde receptuur', hier mag 'vernieuwde receptuur' komen.

Erg goed gedaan, wij zien graag de nieuwe versie tegemoet!

Vriendelijke groet,

AfterGarlic

CreatorCreator

Beste AfterGarlic,

Hartelijk dank voor uw mooie reactie en dito waardering :-)
ik kom hier snel op terug!

mvrgr Ted

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