Atlas For Men lance ses Ventes Festives
Détails du concours:
Pack or
- Titulaire du concours: atlasformen
- Categorie: Logo
- Total budget: € 479.00
- Date de lancement : 18-05-2015 09:30
- Date de clôture : 16-06-2015 14:36
- Statut : Terminé
- Formats requis: jpg,psd,ai,pdf
- Fichiers pertinents: Aucun
- Langues disponibles:
- Nombre de designs: 420
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Taux d'implication du client:
faible élevée
Besoins:
L'objet du concours est d'associer le nouveau concept et nouveau logo "Ventes Festives" au concept et logo AFM déjà existant.
Qu'est-ce que les ventes festives ?
Chaque mois Atlas For Men (AFM) proposera à ses clients privilégiés une sélection de produits vendus sur une courte durée à la manière de ventes privées. De nouveaux produits que l'on ne trouve pas chez AFM habituellement mais qui restent dans l'esprit "Outdoor" de la marque.
A chaque mois son thème, par exemple pour le mois de Mai, AFM proposera une gamme de 3 barbecues et planchas.
Description de l'entreprise:
Atlas For Men est une marque présente à l’échelle internationale, commercialisée avec succès dans 8 pays en Europe.
Crée en 1999 au sein des Editions Atlas, la marque propose des vêtements et accessoires « Outdoor » aux amoureux de la nature et des vêtements confortables à petits prix. Leader sur le marché de la vente par correspondance, Atlas For Men est également devenu un acteur majeur de l’internet avec son site de e-commerce www.atlasformen.com/.
Les collections AFM sont directement inspirées des grands espaces et se distinguent par leur esprit nature et leur caractère authentique.
Partez ainsi à la découverte des Rocheuses, des îles de la Méditerranée, du Canada, ... Autant de thèmes qui vous feront voyager tout en restant chez vous !
La cible:
Atlas For Men s'adresse aux hommes ayant un style de vie proche de la nature et des loisirs basés sur le plein air.
Notre cible est principalement masculine (60%) et senior (45/65ans).
Nos produits sont très souvent en promotions, nous proposons donc des prix très attractifs avec un panier moyen à environ 50€.
Couleurs, favoris et autres exigences:
POur les couleurs rien est imposé. Néanmoins il ne faut pas oublié le côté festif et évènementiel de la vente (sans tomber dans les ballons et les cotillons). Nous pensons donc plutôt à quelque chose d'un peu coloré. Il ne faut ps mélanger trop de couleurs non plus afin que le logo puisse s'intégrer dans différents environnements.
Attention nous ne sommes pas une marque de vêtement de montagne technique.
L'utilisation de montagnes et de sapins est trop orientée. De plus le logo n'est pas pour la marque de vêtements Atlas For Men mais justement pour le lancement de ventes qui permettront à nos clients d'acheter d'autres produits tels que des barbecues, du vin, des accessoires de cuisines ou de jardinage, tout accessoires qui pourraient intéressé notre cible qui, je le rappelle, est: Homme Senior.
N'hésitez pas à poser vos questions!
prof100Floyd
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Description du designer prof100Floyd:
Dear Atlas for Men Staff,
!! UNLESS YOU LOOKED AT ALL PREVIOUS 12 DESIGNS, PLEASE GO TO THE BOTTOM OF THE PAGE AND SEE THEM FIRST (design num. 1 is the logotype only design) !!
Here is my << 13. >> design, combined mark.
< THE PHILOSOPHY OF THE DESIGN >
- The mountains and sun represent nature and outdoors.
- The two mountains actually form a letter "V"
- The right mountain with its shade, little below it, together form a letter "F".
< DESIGN AND YOUR TARGET DEMOGRAPHY >
This design shall be liked by your target demography for suggesting mountains - nature, outdoors and for conveying the hidden two letters "V" and "F" that, when discovered, connect with the user on a new level, awarding the user with emotions.
< ABOUT ALL DESIGNS >
All my designs are in scalable (without quality loss) vector format. If you select me as the winner, together we can work on perfecting your most liked design solution, work on the colors and branding. In the end, I shall deliver the final design in both vector and high-quality .PNG format.
Thank You for paying attention to my work. I am looking forward to hearing your precious feedback.
Sincerely yours,
prof100Floyd -
Ce concours est terminé. Il n'est plus possible de communiquer.
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Description du designer prof100Floyd:
Dear Atlas for Men Staff,
Here is my << 12. >> design, combined mark.
< THE PHILOSOPHY OF THE DESIGN >
- This design of mine, is, as well, turned primarily towards representing nature and outdoors. The monogram "VF" contains a hidden acorn cut into the letter "V", with its top highlighted above the letter "V".
< DESIGN AND YOUR TARGET DEMOGRAPHY >
This design shall be liked by your target demography because it conveys the message of nature and outdoors through a hidden, clever meaning using the letter "V".
Please continue to my << 13. >> design, another solution for the combined mark logo. -
Ce concours est terminé. Il n'est plus possible de communiquer.
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Description du designer prof100Floyd:
Dear Atlas for Men Staff,
Here is my << 11. >> design, combined mark.
This design utilises the same concept as my previous design, but with using different line styles and overlaps.
Please continue to my << 12. >> design, another solution for the combined mark logo. -
Ce concours est terminé. Il n'est plus possible de communiquer.
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Description du designer prof100Floyd:
Dear Atlas for Men Staff,
Here is my << 10. >> design, combined mark.
< THE PHILOSOPHY OF THE DESIGN >
- This mongram design is primarily turned towards representing nature (which also represents outdoors) through a feather, formed by the letters "V" and "F".
< DESIGN AND YOUR TARGET DEMOGRAPHY >
This design shall be liked by your target demography for its outdoors message, as the feather can represent an object from the nature, or, a collector's item as many people in your target demo age group are collectors of some sort of items.
Please continue to my << 11. >> design, another solution for the combined mark logo. -
Ce concours est terminé. Il n'est plus possible de communiquer.
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Description du designer prof100Floyd:
Dear Atlas for Men Staff,
Here is my << 9. >> design, combined mark.
This design utilises the same form as my previous design, but with using the 4. version of the logotype I designed.
Please continue to my << 10. >> design, another solution for the combined mark logo. -
Ce concours est terminé. Il n'est plus possible de communiquer.
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Description du designer prof100Floyd:
Dear Atlas for Men Staff,
Here is my << 8. >> design, combined mark.
This design utilises the same form as my previous design, but with using the 3. version of the logotype I designed.
Please continue to my << 9. >> design, another solution for the combined mark logo. -
Ce concours est terminé. Il n'est plus possible de communiquer.
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Description du designer prof100Floyd:
Dear Atlas for Men Staff,
Here is my << 7. >> design, combined mark.
This design utilises the same form as my previous design, but with using the 2. version of the logotype I designed.
Please continue to my << 8. >> design, another solution for the combined mark logo. -
Ce concours est terminé. Il n'est plus possible de communiquer.
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Description du designer prof100Floyd:
Dear Atlas for Men Staff,
Here is my << 6. >> design, combined mark.
< THE PHILOSOPHY OF THE DESIGN >
- The price tag look of the logomark combined with the logotype suggest shopping and discounts.
- Instead of using the generic hole cut in the price tag shape, I used outlines of compass to hint outdoors and outdoor sports.
< DESIGN AND YOUR TARGET DEMOGRAPHY >
This design shall be liked by your target demography for its straightforward message which is primarily discounts and shopping, and for its side message represented through the the compass cut on the right.
Please continue to my << 7. >> design, another solution for the combined mark logo. -
Ce concours est terminé. Il n'est plus possible de communiquer.
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Description du designer prof100Floyd:
Dear Atlas for Men Staff,
Here is my << 5. >> design, combined mark.
< THE PHILOSOPHY OF THE DESIGN >
- The chest and light rays represents rarity, uncovered gold - in your case, quality products which are not available on your website, but only revealed on Ventes Festives each month just to your customers. This hints exclusivity, rarity.
- The rope around the chest is something that every outdoor lover owns. It represents outdoor / outdoor sports. This also hints nature.
< DESIGN AND YOUR TARGET DEMOGRAPHY >
This design shall be liked by your target demography for its simplicity and for the outdoor and rare exclusives message that it conveys.
Please continue to my << 6. >> design, another solution for the combined mark logo. -
Ce concours est terminé. Il n'est plus possible de communiquer.
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Description du designer prof100Floyd:
Dear Atlas for Men Staff,
Here is my << 4. >> logotype only design. Using its bold letters and clear sans-serif contours, this logotype design gives a strong, simplistic overall look. Please continue to my << 5. >> design, which is my first solution for the combined mark logo: logomark + logotype. -
Ce concours est terminé. Il n'est plus possible de communiquer.
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Description du designer prof100Floyd:
Dear Atlas for Men Staff,
Here is my << 3. >> logotype only design. Its young-alike but also classy because of the serif addons. Please continue to my << 4. >> design. -
Ce concours est terminé. Il n'est plus possible de communiquer.
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Description du designer prof100Floyd:
Dear Atlas for Men Staff,
Here is my << 2. >> logotype only design. It incorporates a sans-serif font for a casual overall look. Please continue to my << 3. >> design. -
Ce concours est terminé. Il n'est plus possible de communiquer.
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Description du designer prof100Floyd:
Dear Atlas for Men Staff,
I've designed several different professional, unique designs that each tackle your target demographic in their own way and represent a special sub-brand nested inside your company. The first 4 designs are logotype only logos.
This is the << 1. >> logotype design, with the word "Festives" in handwritten alike font.
Please continue to my << 2. >> design. -
Ce concours est terminé. Il n'est plus possible de communiquer.
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