Logo and Design for Catering Company
Détails du concours:
Pack or
- Titulaire du concours: mvirmond
- Categorie: Logo et Identité
- Total budget: € 449.00
- Date de lancement : 02-10-2012 18:08
- Date de clôture : 12-10-2012 17:55
- Statut : Terminé
- Formats requis: jpg,psd,für Visitenkarten, Broschüren und Guidelines sind möglich: Word, Pages, PDF, Powerpoint oder Keynote
- Fichiers pertinents: Aucun
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Langues disponibles:
- Nombre de designs: 221
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Taux d'implication du client:
faible élevée
Besoins:
Specifically, final submissions should include:
- Logo
- Color scheme (e.g. for our website)
- Brief guidelines für using logo, colors and fonts
- Template for business cards
- Template for brochures
You may initially submit just the logo. We will provide feedback on a regular basis. If we like the logo (4-5 stars) you can submit the remaining elements later (however, please submit them BEFORE the competition finishes).
Description de l'entreprise:
We are offering catering for companies/offices in central Switzerland (esp. Kanton Zug).
In particular, we offer lunch options (initially salads, sandwiches, juices, desserts), at a later stage potentially expanding into other product groups and services/delivery times. All orders are placed online.
We aim to position ourselves with high quality, fresh, tasty, healthy/light products, at a very affordable price.
Additional brand attributes include: regional (central Switzerland), innovative, reliable, clean/hygienic.
Our brand name includes "essen" (German for food), "essence" as well as "sense"/"senses".
La cible:
Our target customers are business people/office workers in central Switzerland, i.e. above average income, appreciative of quality, international mix.
We aim to target in particular those customers who are looking for high quality, healthy food.
Couleurs, favoris et autres exigences:
There are no restrictions for the logo design, we are open to all suggestions.
If the logo does not contain the brand name "essense" (capital letter spelling still tbd) in writing, your suggestion should also include a graphic design for the actual brand name.
The color scheme should include a suggestion which colors (RGB codes or similar) to use for background, highlighting, buttons, writing etc.
Guidelines should outline in a few bullet points how to use logo and color scheme (e.g. which background colors can the logo be placed on), as well as a suggestion for one (or more) font types (ideally standard fonts), and potentially other suggestions (at your discretion).
The brochure template will be used primarily for a summary of our offering and the company, presumably in a simple A4-portait-format - so this is not a flyer or anything fancy. Just simple application of the above logo and design (same for business card)
studioZ
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Description du designer studioZ:
another try
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mvirmond dit :
still not quite what I'm looking for
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Ce concours est terminé. Il n'est plus possible de communiquer.
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Description du designer studioZ:
Thanks for your clear comments, it made me come up with a new idea.
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mvirmond dit :
not a bad idea. unfortunately, from a nutritional point of view, many experts nowadays recommend people to eat less salt. so i'm not sure we'll put a somewhat "unhealthy" product front and center for our brand
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studioZ dit
It wasn't my intention to say Eat lots of salt, but that salt is essential (essense) for taste.
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Ce concours est terminé. Il n'est plus possible de communiquer.
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Description du designer studioZ:
And here is a new idea, with the "e" as a leaf. Small variations in shape and type.
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mvirmond dit :
looks fun
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mvirmond dit :
i still like it, but realistically it won't make the final selection...
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Ce concours est terminé. Il n'est plus possible de communiquer.
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Description du designer studioZ:
Thanks for your reaction. Here's a new one with matching type.
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mvirmond dit :
better - but i'm afraid now the font type feels a bit to cool and "techie" to me. reminds me a bit of starship enterprise or something. although i agree it goes with the "E". maybe if you changed the style the of the fork tips, you could also vary the font?
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Ce concours est terminé. Il n'est plus possible de communiquer.
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Description du designer studioZ:
Hello,
Here are my first ideas for your logo, the E from Essense made into a fork. I would appreciate your reaction.
best regards,
Connie | studioZ -
mvirmond dit :
not too bad - it's nice and simple, with a clear product reference. maybe a bit too "geometric", if you know what I mean. nice touch combining the e with the tip of the fork - can you make a variation where the font the "essense" has an e that actually resembles the fork shape?
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Ce concours est terminé. Il n'est plus possible de communiquer.
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