Logo and Design for Catering Company

Date de lancement: 02-10-2012

Date de clôture: 12-10-2012

Total budget: € 449.00
Dernière soumission
Book cover
somika87

Tout a commencé par une idée...

Un guide court et interactif les a aidés à découvrir leur style de design et a parfaitement saisi ce dont ils avaient besoin.

Besoins


For our catering business "essense" we still need an appealing Logo and Design.
Specifically, final submissions should include:
- Logo
- Color scheme (e.g. for our website)
- Brief guidelines für using logo, colors and fonts
- Template for business cards
- Template for brochures

You may initially submit just the logo. We will provide feedback on a regular basis. If we like the logo (4-5 stars) you can submit the remaining elements later (however, please submit them BEFORE the competition finishes).

Description de l'entreprise


We are offering catering for companies/offices in central Switzerland (esp. Kanton Zug).
In particular, we offer lunch options (initially salads, sandwiches, juices, desserts), at a later stage potentially expanding into other product groups and services/delivery times. All orders are placed online.

We aim to position ourselves with high quality, fresh, tasty, healthy/light products, at a very affordable price.
Additional brand attributes include: regional (central Switzerland), innovative, reliable, clean/hygienic.
Our brand name includes "essen" (German for food), "essence" as well as "sense"/"senses".

La cible


Our target customers are business people/office workers in central Switzerland, i.e. above average income, appreciative of quality, international mix.
We aim to target in particular those customers who are looking for high quality, healthy food.

Couleurs, favoris et autres exigences:


There are no restrictions for the logo design, we are open to all suggestions.
If the logo does not contain the brand name "essense" (capital letter spelling still tbd) in writing, your suggestion should also include a graphic design for the actual brand name.

The color scheme should include a suggestion which colors (RGB codes or similar) to use for background, highlighting, buttons, writing etc.

Guidelines should outline in a few bullet points how to use logo and color scheme (e.g. which background colors can the logo be placed on), as well as a suggestion for one (or more) font types (ideally standard fonts), and potentially other suggestions (at your discretion).

The brochure template will be used primarily for a summary of our offering and the company, presumably in a simple A4-portait-format - so this is not a flyer or anything fancy. Just simple application of the above logo and design (same for business card)

Designer: SabienNL SabienNL
logo_stationery-sabiennl-dRYvI3Um

aucun commentaires

SabienNLSabienNL

Something completely new!

mvirmondmvirmond

not a big fan of silver plate motives - too old fashioned

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logo_stationery-sabiennl-8GDV4lJQ

aucun commentaires

mvirmondmvirmond

love the fresh appeal. although i wonder if people will think we're a juice company or so

SabienNLSabienNL

I can imagine, I’ll work on some new ideas.

mvirmondmvirmond

still a nice design, but won't make final selection

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logo_stationery-sabiennl-5mwbrFkO

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logo_stationery-sabiennl-5Act3NMO

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SabienNLSabienNL

I added an orange for the "fresh” idea. Let me know what you think.

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logo_stationery-sabiennl-2q2h62QC

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SabienNLSabienNL

Here some new ideas, hope you like them.

mvirmondmvirmond

much better set of ideas - looks fresher and more high quality to me

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logo_stationery-sabiennl-uBaZpky8

aucun commentaires

mvirmondmvirmond

this one is I like best from this set

mvirmondmvirmond

this one as well: still a nice design, but won't make final selection. It's just a bit too "harsh", if you know what I mean.

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logo_stationery-sabiennl-swx8E0Bc

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logo_stationery-sabiennl-o0PLmz4a

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logo_stationery-sabiennl-kIV0xijY

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mvirmondmvirmond

like the small logo - makes it appear very clean and structured. but it could be read as essenseo

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logo_stationery-sabiennl-QINdWK00

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SabienNLSabienNL

What don’t you like about the logo?

mvirmondmvirmond

firstly the spelling mistake - plus it was just a bit too "bland" for out taste

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logo_stationery-sabiennl-Pg3uiRbU

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logo_stationery-sabiennl-P3kBuZDU

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