Aidez nous a changer le monde grace au Cafe

Titulaire du concours: aymericS
Categorie: Nom d'entreprise
Statut: Terminé

OBTENIR DESIGN

Date de lancement: 29-04-2020

Date de clôture: 13-05-2020

Total budget: € 300.00

Dernière soumission

pblanc

Tout a commencé par une idée...

Un guide court et interactif les a aidés à découvrir leur style de design et a parfaitement saisi ce dont ils avaient besoin.

Besoins

Bonjour,
Nous sommes 2 amis d'enfance qui venons de lancer une startup pour révolutionner la pause café en entreprise!
- L'un est expert du café et du développement durable après 7 ans passé en Inde
- l'autre et un geek fan de BigData,d'IoT et de nouvelles technologies.
Nous souhaitons donc allier ces 2 univers pour apporter un café de qualité supérieure en entreprise tout embrassant les valeurs du développement durable.
Nous sommes donc sur un marché B2B mais avec comme utilisateur final le salarié en entreprise. Notre solution doit à la fois aider les entreprises à être plus responsable
mais aussi à amener du bien être aux salariés et rendre la pause café plus fun et engagée.

Voici nos valeurs:
- Locale (torréfaction et livraison circuit court)
- Développement durable sur ses 3 piliers: économique, environnemental, sociale
- Qualité et plaisir
- Simplicité et orienté utilisateur
- Jeune et technologique

Autre mot-clef:
Français
innovation
organic, fairtrade, transition biologique
economie circulaire, social et solidaire
0 déchets

Notre Catch line:
Et si on vous disait qu’il est possible d'offrir à vos collaborateurs du café:
Responsable
De qualité
Torréfié localement….
Et en illimité?

Directive concernant le nom
Nous recherchons un mot court et catchy qui sorte de l'ordinaire, donc EXIT les noms tout droit sortis d'un générateur aléatoire de nom d'entreprise.

Idéalement nom français.
Mot inventé/mot-valise ok. (exemple d’un concurrent: Javry).
Il faut évidemment que le nom ne doit pas être déjà pris et qu'un nom de domaine correspond soit dispo, idéalement .com et .français

Concernant le logo, ce n'est pas aussi important qu'en B2C. Il doit être simple et facilement reconnaissable, imprimable etc. Nous cherchons surtout un logo qui mette en avant le nom, La sélection de la FONT est importante.

Ce qu’on ne veut pas dans le nom:
- Le mot café ou coffee
- Les jeux de mot douteux
- Que ça ne fasse marque de café B2B
- Que ça ne fasse nom de café-brasserie (le lieu)
- Un côté cheap, année 2000
- Un côté trop illimité -> gaspillage
- Un côté trop bio/hippie

EDIT: LES PREMIERES PROPOSITIONS RECUES SONT TRÈS LOIN DE RESPECTER CE CAHIER DES CHARGES!!! Comme expliqué plus haut, les mots-valises avec café dedans font trop téléphonés. Nous cherchons quelques chose d’innovant et dynamique

Voici un exemple de propositions qu'on a rejeté:
Fair Kfé, Socafé , Locafé, Infini coffee, Café vert, Les Baristes ,Wecan Café, Canwe Café, café cerise
Voici un exemple de propositions qu'on a bien aimé, mais sans plus car le mot café est trop présent.
Coco coffee, cafeez, espreco, cafénéo

Une liste d'entreprises concurrentes qui nous inspirent et qui sont proches de nos valeurs :
https://thetotem.co/
https://atelierbraam.com/
https://manger.nu/
https://javry.com/
https://kawa.coffee/
https://www.misterbean.fr/

Un concurrent mais qui ne correspond pas du tout à ce qu'on aime:
https://www.maxicoffee.com/

Pour conclure nous souhaitons vous dire que ce concours est avant tout un moyen pour nous d'identifier un designer qui comprends notre ADN. Ce premier travaille de brand marketing n'est qu'un début et nous cherchons quelqu'un avec qui travailler sur le long terme: site web, design produit, design plaquette, etc

Description de l'entreprise

La cible

B2B uniquement, PME/ETI: Bureaux d'etudes, siege sociaux, startup, societé technologiques etc.

Couleurs, favoris et autres exigences:

designer: pblanc

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designer: hamida

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designer: Infinity Graphics

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designer: shibby

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designer: COM VISU 42

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designer: MervynDesign

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designer: ACTIV

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designer: amina.

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designer: amina.

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designer: BasileG

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519 Designs soumis

77 Designers

0 Gagnant

Avec de nombreuses propositions de qualité, le client a eu du mal à choisir, mais un design s’est démarqué.

OBTENIR DESIGN

Aidez nous a changer le monde grace au Cafe

Tout a commencé par une idée...

Un guide court et interactif les a aidés à découvrir leur style de design et a parfaitement saisi ce dont ils avaient besoin.

Besoins

Description de l'entreprise

La cible

Couleurs, favoris et autres exigences:

Qu'est-ce que Brandsupply ?

Comment fonctionne Brandsupply ?

Quels sont les coûts ?

designer: pblanc

designer: hamida

designer: hamida

designer: hamida

designer: Infinity Graphics

designer: Infinity Graphics

designer: Infinity Graphics

designer: Infinity Graphics

designer: Infinity Graphics

designer: Infinity Graphics

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designer: Infinity Graphics

designer: Infinity Graphics

designer: shibby

designer: ZapDesign

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designer: ZapDesign

designer: Lilian lt

designer: Lilian lt

designer: Lilian lt

designer: Lilian lt

designer: Lilian lt

designer: Lilian lt

designer: Lilian lt

designer: Lilian lt

designer: Lilian lt

designer: Lilian lt

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designer: Siwar ghileb

designer: e-design

designer: e-design

designer: PASTEUR

designer: PASTEUR

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designer: Juliemdb

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designer: Juliemdb

designer: Logrd9

designer: NANO

designer: NANO

designer: xavier.G

designer: xavier.G

designer: Mustapha Taïbi

designer: PASTEUR

designer: PASTEUR

designer: pika_design

designer: AlexiaK

designer: e-design